How I Built This with Guy Raz HIBT Lab! ClassPass: Payal Kadakia
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May 12, 2022 Payal Kadakia, founder of ClassPass and author of 'LifePass,' shares her journey from launching a fitness subscription service to navigating the challenges of the pandemic. She candidly discusses how ClassPass adapted by pivoting to virtual events and the eventual acquisition by Mindbody. Payal also introduces her unique goal-setting method, focusing on personal aspirations rather than conventional resolutions. Her insights on resilience, authenticity, and balancing dual identities shed light on her holistic approach to life and business.
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Pandemic Pivot
- ClassPass had to lay off half its employees during the pandemic and pivot to online classes.
- They also experimented with beauty and wellness services as people were more comfortable with one-on-one experiences.
Vulnerable Leadership
- Payal Kadakia learned the importance of vulnerability as a leader during the pandemic.
- Showing empathy and connecting with her team on a human level helped them navigate the difficult time.
Early Partnership
- Payal met MindBody's founder, Rick Stolmeyer, at Techstars in 2012.
- ClassPass used MindBody's API from its early days, which facilitated their eventual acquisition.
