The BarberShop with Shantanu Founding GROFERS & BLINKIT, Building ZOMATO and Reaching IIT DELHI From Tier 3 India | FULL EPISODE
Feb 13, 2023
Albinder Dhindsa, Founder of Blinkit, fka Grofers, talks about the challenges and successes of building a 10-minute delivery business, the Zomato acquisition, changing consumer habits, the importance of culture in operations, and unexpected products and consumer insights.
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City-First Supply Enables 10-Minute Delivery
- Blinkit's 10-minute model succeeded by moving supply into dense urban clusters and building city-first infrastructure.
- Dark stores near customers and local labor liquidity made rapid delivery viable and scalable.
Instant Delivery Drives Discovery And New Brands
- Ten-minute delivery changed consumer behavior by increasing discovery and enabling emerging brands to grow fast.
- Blinkit created access that made niche or seasonal products visible and purchasable in minutes.
Seller Sees Rain Demand And Supplies Umbrellas
- During rain the platform saw 8,000 umbrella searches and a seller reached out to supply them within two days.
- That quick seller response illustrated grassroots entrepreneurship enabled by Blinkit's real-time demand signals.