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Founding GROFERS & BLINKIT, Building ZOMATO and Reaching IIT DELHI From Tier 3 India | FULL EPISODE

The BarberShop with Shantanu

CHAPTER

The Dynamics of Food Delivery and the Rebranding of GROFERS

This chapter explores the unique dynamics of the food delivery industry, highlighting how consumers tend to stick with one app due to the quick and convenient nature of the service. It also discusses the rebranding of GROFERS to Belenka, explaining the reasons behind the change and highlighting that the rebranding process took one week.

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