
Membership Geeks Podcast with Mike Morrison
375 - Advanced Podcasting Strategies for Memberships with Mark Asquith
Aug 23, 2023
Mark Asquith, leading voice in the podcasting industry, joins the podcast to discuss the evolving nature of podcasting and how it can be used as a promotional tool for memberships. They highlight the importance of self-editing, integrating your membership business with your show, enhancing the member experience, and opening up additional revenue streams. They emphasize the need for strategic thinking and staying ahead in the industry while also recommending podcast hosting and membership platform resources.
50:03
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Quick takeaways
- Podcasting industry has transitioned from a creator-focused space to a booming entertainment industry.
- Entertainment value and thoughtfulness are crucial for podcasters to stand out in the competitive market.
Deep dives
Podcast Episode Overview
In this episode, host Mike Morrison is joined by Mark Asquith to discuss the evolving podcasting industry. They delve into the changes in the podcasting landscape, the rise of big productions, and the need for podcasters to adapt their strategies. They explore the importance of entertainment value and the role of thoughtfulness in podcasting. The conversation also highlights the power of dynamic content and ad insertion, allowing podcasters to customize their content and engage with their audience in unique ways. The discussion concludes with insights on leveraging podcasts to promote memberships, including the use of exclusive content, early access, and other member benefits.
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