It may not surprise you - given where you are - that we're HUGE fans of podcasting as a way to promote and grow a membership business.
This podcast has been the cornerstone of our marketing strategy since 2015.
But a LOT has changed since then as the podcast industry has experienced multiple boom periods and in more recent years seems to have hit a whole new level.
In this episode I'm joined by one of the leading voices in the industry, Mark Asquith from Captivate.fm, o dive into what - if anything - this means for membership owners using podcasting as part of their strategy and how we should be adapting our approach to stay ahead of the curve.
In this episode:
- The most significant ways in which podcasting has changed, and what that means for the "average" podcast host
- The importance of self-editing to stay focused and ensure you're delivering valuable content that helps you stand out in a crowded audio space
- Using podcasts as a promotional tool for memberships and ways to more closely integrate your membership business with your show
- How podcasting can enhance your member experience and open up additional revenue streams
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