Marketing Against The Grain The Best & Worst Super Bowl Ads of 2023: Marketing Takeaways
Feb 14, 2023
The discussion dives into the staggering $7 million price tag for 30-second Super Bowl ads. A standout ad from Tubi is praised for its creativity, while some big-name commercials fall flat. The hosts emphasize the need for emotional connections in advertising, advocating for innovative marketing tactics over traditional methods. They highlight Rihanna's performance and its influence on brand visibility. Plus, listeners get recommendations for other podcasts that delve into financial and marketing strategies.
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Tubi's Unconventional Ad
- Kipp Bodnar loved the Tubi Super Bowl ad because it was original and unexpected, unlike other ads.
- It mimicked the return to the Super Bowl broadcast, prompting viewers to reach for their remotes.
Will Ferrell GM Ad Miss
- Kipp Bodnar disliked the Will Ferrell General Motors ad, finding it unoriginal and lacking humor.
- The ad's message about electric vehicles was lost due to excessive cultural references and a lack of emotional connection.
The Real Cost of Super Bowl Ads
- Super Bowl ads cost $7 million for airtime, but also require a media match of equal value on the network.
- This hidden cost of $14 million total makes Super Bowl ads prohibitive for many businesses.