Analyzing the Super Bowl 2023 Ads: Innovation vs. Repetition

Is it really worth it to spend $7 million on a 30-second commercial?

Kipp comes in HOT with his reactions to the 2023 Super Bowl commercials. Listen to learn why the Superbowl ads aren’t worth the multi-million dollar price, the importance of emotional connection with ads, ideas on how to use your ad budget for more ROI, and revealing the best ad of the Super Bowl (hint: it wasn’t an ad).

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Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.