

Special drop: David on Levels' Podcast!
Oct 7, 2021
Ben Grynol, head of growth at Levels and an Acquired “Super LP,” engages in a lively discussion with David Rosenthal, a VC. They explore the difference between single-threaded companies like Netflix and ecosystem-driven giants like Amazon. Grynol shares insights on building a health ecosystem with Levels, the risks of relying on a single platform, and the importance of adaptability in business models. They also touch on the evolving landscape of video consumption and how companies can innovate to capture emerging trends.
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Complexity Theory in Investing
- Early-stage investing relies on complexity theory, accepting unpredictability.
- Focus on resilience and optionality, letting investments surprise you.
23andMe's Single-Threaded Model
- 23andMe provides valuable genetic information but lacks an ecosystem.
- Their single-threaded business model limits their resilience and optionality.
Optionality vs. Choice Architecture
- Marketplaces thrive on optionality, attracting users with diverse choices.
- However, effective choice architecture is crucial to manage the paradox of choice.