Swisspreneur Show
EP #447 - Stefan Schärer: Building and Exiting a PropTech Startup in Switzerland
Oct 20, 2024
Stefan Schärer, co-founder and former CEO of the proptech startup Houzy, shares his journey from real estate newcomer to CEO. He discusses the significance of SEO in user acquisition and successful revenue streams. The challenges of operating in Switzerland's small market and the excitement of being acquired by UBS and Baloise are key highlights. Additionally, Schärer reflects on his current role as President of the Swiss Ice Hockey Federation, where he aims to innovate the sport and engage the community.
47:30
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Quick takeaways
- Stefan Schärer emphasizes the importance of optimizing SEO and user acquisition strategies to build a successful proptech platform.
- The complexities surrounding Hausy's acquisition by UBS and Baloise highlighted the significance of negotiating wisely and maintaining company culture.
Deep dives
Career Path and Early Influences
The speaker discusses their diverse career trajectory, transitioning from aspiring gym teacher to business administrator and eventually finding their way into the real estate industry. Influenced by their parents, who represented both educational and entrepreneurial backgrounds, they navigated their early career choices and ultimately gravitated toward the digital aspects of real estate. Involvement in platforms such as AutoScout and JobScout marked their entry into the industry, where they developed a strong interest in data-driven business models. This trajectory laid the groundwork for their future success in creating a platform to aggregate comprehensive housing information.
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