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EP #447 - Stefan Schärer: Building and Exiting a PropTech Startup in Switzerland

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Navigating User Acquisition in PropTech

This chapter explores the intricacies of user acquisition for a PropTech startup, emphasizing the balance between SEO and paid strategies. It highlights the evolution of services to engage users over time while discussing revenue generation models and the importance of building user relationships. Additionally, it addresses challenges in partnerships and scaling within smaller markets, underscoring the need for trust and effective communication.

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