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Big Take Asia
Netflix’s Big Bet On ‘Squid Game’
Dec 24, 2024
Lucas Shaw, a media and entertainment editor at Bloomberg, dives into the explosive success of 'Squid Game', sharing how it became Netflix's biggest hit. He reveals the near-miss of its creation and discusses the innovative ways Netflix is transforming the series into a global franchise. The conversation covers strategic marketing, the anticipation surrounding season two, and plans for reality shows and video games. Shaw also examines how to keep a franchise fresh, drawing comparisons to iconic series like Marvel and Harry Potter.
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Quick takeaways
- Squid Game's unprecedented success on Netflix, earning around $900 million, has catalyzed an expansive marketing strategy for a global franchise.
- Director Hwang Dong-hyuk's initial doubts about a second season transformed into a realization of its financial potential and audience anticipation.
Deep dives
Delta Airlines Enhances Customer Experience with 5G Technology
Delta Airlines has adopted 5G technology from T-Mobile for Business to improve its operational efficiency and customer service. This technological integration enables ground staff to access real-time information, allowing them to assist travelers more effectively as they navigate the airport. By utilizing 5G, Delta aims to streamline processes from the Sky Club to the jet bridge, creating a smoother travel experience for passengers. This upgrade not only enhances customer satisfaction but also signifies a shift towards leveraging advanced technology in the airline industry.
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