Big Take Asia Netflix’s Big Bet On ‘Squid Game’
20 snips
Dec 24, 2024 
Lucas Shaw, a media and entertainment editor at Bloomberg, dives into the explosive success of 'Squid Game', sharing how it became Netflix's biggest hit. He reveals the near-miss of its creation and discusses the innovative ways Netflix is transforming the series into a global franchise. The conversation covers strategic marketing, the anticipation surrounding season two, and plans for reality shows and video games. Shaw also examines how to keep a franchise fresh, drawing comparisons to iconic series like Marvel and Harry Potter.
AI Snips
Chapters
Transcript
Episode notes
Squid Game Plot
- "Squid Game" is a dystopian thriller about Seong Gi-hun, a broke gambling addict.
- He's invited to a deadly competition where players compete in children's games for a cash prize.
Squid Game Premise
- Winning the playground games brings riches; losing means death.
- The show explores themes of wealth disparity and the lengths people go to for money.
Squid Game Inspiration
- Director Hwang Dong-hyuk conceived "Squid Game" during the 2008 financial crisis.
- Inspired by his own financial struggles, he imagined a game that could change his life.