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4min chapter
Netflix’s Big Bet On ‘Squid Game’
Big Take Asia
Strategic Expansion of a Global Franchise
This chapter explores Netflix's strategic plans following the success of 'Squid Game', focusing on franchise expansion through new seasons, a reality show, video games, and merchandise. It evaluates the challenges of audience acquisition and the sustainability of relying on established properties, drawing comparisons to major franchises like Harry Potter.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode