3min chapter

Big Take Asia cover image

Netflix’s Big Bet On ‘Squid Game’

Big Take Asia

CHAPTER

Sustaining Popularity: The Cycle of Hit Franchises

This chapter examines how shows like 'Squid Game' can remain relevant within Netflix by balancing content release and avoiding overexposure. It compares these strategies to the ongoing success of franchises such as Marvel and Star Wars in capturing audience engagement.

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