The Side Hustle Show 493: The $5K Side Hustle Spinoff
Apr 11, 2022
Rob Pettingalo, founder of Trip Hacks DC and ShadedSeats.com, navigated the pandemic by pivoting his tour guide business to an online venture. He discovered unexpected opportunities in his YouTube stats, leading to a new website about shaded seating at baseball parks. The conversation dives into smart affiliate marketing strategies in the sports sector, the importance of long-tail keywords, and the necessity of flexibility and persistence in side hustles. Rob's journey showcases how adaptation and audience engagement can spark innovative ideas.
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Unexpected Hit Leads to New Site
- Rob Pettingalo discovered an unexpected hit from his YouTube video about Nationals Park shaded seats.
- This led him to create a new site, ShadedSeats.com, by expanding to multiple stadiums based on this niche interest.
Keep Content Simple and Focused
- Keep your content simple and focused on answering a specific niche question clearly.
- Avoid burying valuable info in broad guides or complex tools that might overwhelm users.
Long-Tail Queries Reveal Buyer Intent
- Long-tail, low-volume search queries can represent latent buyer intent.
- People searching for shaded seats are often potential buyers even if their intent isn't overtly commercial.