Rob Pettingalo

Rob Pettingalo, founder of Trip Hacks DC and ShadedSeats.com, navigated the pandemic by pivoting his tour guide business to an online venture. He discovered unexpected opportunities in his YouTube stats, leading to a new website about shaded seating at baseball parks. The conversation dives into smart affiliate marketing strategies in the sports sector, the importance of long-tail keywords, and the necessity of flexibility and persistence in side hustles. Rob's journey showcases how adaptation and audience engagement can spark innovative ideas.