How I Work Quick Win: ConvertKit's Nathan Barry on how flywheels transformed his business
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Nov 20, 2024 
Nathan Barry, Founder and CEO of ConvertKit, shares his transformative journey in leveraging the flywheel concept to supercharge business growth. He explains how this physics-inspired idea can create sustainable momentum. Listeners will discover the three laws of flywheels and how to turn customer feedback into a powerful growth engine. Barry also details ConvertKit's shift from content marketing to a direct sales strategy, highlighting the importance of personalized support and referrals in this transition. Get ready for actionable insights!
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Flywheel Concept
- A flywheel converts manual effort into momentum, like a wheel storing energy.
- It's initially hard to start but gains momentum with each rotation, requiring less effort for more output.
Lesotho Water Pump
- In Lesotho, Nathan Barry saw a flywheel used on a water pump due to unreliable electricity.
- Unlike a hand pump, the flywheel stored momentum, allowing continuous water flow with minimal effort.
Flywheel Laws
- A business flywheel should have smooth transitions between steps, getting easier and delivering more with each rotation.
- These three laws ensure continuous momentum and growth.