The Smart Passive Income Online Business and Blogging Podcast SPI 564: I Sold the SPI Podcast
Apr 1, 2022
Dive into the art of storytelling as a powerful marketing tool! Discover how authentic client stories can resonate deeply with potential customers. Learn tips on crafting engaging narratives for platforms like TikTok and YouTube. Plus, explore the concept of finding the heroes within your audience's stories to enhance connection. This captivating discussion emphasizes that simple, relatable tales can transform your marketing approach.
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Josh Hall's Success Story
- Pat Flynn shares how Josh Hall, a past podcast guest, effectively promoted SPI products.
- Josh's authentic testimonial highlighted the power of user stories in marketing.
The Hero's Journey
- Position your audience as the heroes and yourself as the guide, like Yoda to Luke Skywalker.
- This approach helps resonate with the audience by focusing on their journey and transformation.
Choosing Podcast Guests
- Vet potential podcast guests by having informal chats to gauge their storytelling ability.
- Don't reveal the interview until you've confirmed their story's potential impact.
