Harnessing the Power of Storytelling in Marketing

#564 I'm here today with major news. That news is… that you should go check your calendar. To be honest, I'm not that great at this April Fool's thing, so let's just get into the real topic of today's show, shall we? This marketing thing—what would it look like if it were simple, as Tim Ferriss likes to ask? I think it would look like telling stories. If you've helped someone with your product or service, then tell their story. Better yet, let them tell their story. Story and storytelling are so, so important. They're the key to great marketing. We're going to talk about creating a StoryBrand (Donald Miller), telling great stories on TikTok, how to find the “heroes of the story” in your audience, and more. Show notes and more at SmartPassiveIncome.com/session564.

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