Yung Pueblo’s Self-Love Empire

Oct 5, 2023

Diego Perez, known as Yung Pueblo, is a New York Times Best-Selling Author and Instagram personality. In this discussion, he shares insights on building a self-love empire through meaningful writing and compassionate entrepreneurship. Diego delves into the importance of creating genuine connections with audiences, comparing social media and email engagement. He emphasizes the value of quality writing in community building and the transformative power of meditation for enhancing creativity. Plus, he reflects on the significance of his pen name in shaping his identity.

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ANECDOTE

Pueblo's Journey

Yung Pueblo's work stems from personal transformation after a near-death experience led him to meditation and writing.
His books became a cornerstone, enabling ventures like Wisdom Ventures, a compassionate venture capital firm.

INSIGHT

Compassionate Ventures

Compassionate ventures prioritize user well-being, even in non-wellness fields, by considering the user's perspective in product design.
This approach aims to provide services without the negative mental health impacts of typical social media.

ADVICE

Community First

Build community first, then target institutions.
Yung Pueblo used Instagram to share his writing and gain a following before approaching publishers.

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