Yung Pueblo, a bestselling author and Instagram celebrity, discusses building an audience through writing and turning it into books. He also talks about expanding his vision through building companies, the importance of building trust in community-based products, and effective marketing strategies used by successful social media entrepreneurs.
Building compassionate ventures by investing in products that prioritize users' well-being and mental health.
Creating a mutually beneficial ecosystem by leveraging writing to connect with an audience and invest in companies.
Deep dives
Diego's Journey and Transformation
Diego, known as Young Pueblo, shares his personal journey of transformation from a reckless lifestyle to embracing self-acceptance, healing, and meditation. Through changing his habits, practicing meditation, and focusing on personal growth, he discovered inner peace, creativity, and the inspiration to write three books under the pen name Young Pueblo. His journey also led him to found Wisdom Ventures, a venture capital company focused on investing in products designed with compassion and the well-being of users in mind.
Building Compassionate Ventures
Young Pueblo explains the concept of building compassionate ventures, where products are designed to provide a valuable service without harming the user's well-being. Through his venture capital company, Wisdom Ventures, he invests in companies and founders who prioritize compassion in their products. This approach challenges the notion that only profit-driven ventures can succeed and shows the growing interest in building products that benefit users' mental health, wellness, and overall well-being.
The Power of Books and Building a Community
Young Pueblo discusses the impact of his books and the importance of building a strong community. As an author, he values the reach and influence that physical books offer, especially through bookstores and airports, where readers can discover his work beyond online platforms. By nurturing his community, investing in relationships, and leveraging his writing, he is able to connect his audience to the companies he invests in, creating a mutually beneficial ecosystem.
The Role of Meditation and Balancing Social Media
Meditation is a core practice for Young Pueblo, and he describes it as a mental gym that strengthens qualities such as awareness, non-reactiveness, and compassion. He recommends meditation retreats, like Vipassana courses, for those who want to deepen their practice. When it comes to social media, he values staying genuine and having fun, rather than focusing solely on going viral. He emphasizes the importance of content-first approaches, where authenticity and valuable insights are the priorities over algorithmic strategies.
Today Greg is joined by New York Times Best-Selling Author, and Instagram Celebrity Yung Pueblo, whose real name is Diego Perez. In this episode, Greg and Diego talk about building an audience through meaningful writing, turning it into books, and using that influence to build companies that expand the vision expressed in writing that got it all started.
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LINKS FOR THIS EPISODE Production Team: https://podflow.com Diego Perez / Yung Pueblo: https://yungpueblo.com http://instagram.com/yung_pueblo
SHOW NOTES 02:45 - What compassionate venture means. 06:01 - How he thinks of each of his businesses - books, social media and venture capital 09:19 - How he thinks about building on other social platforms versus email? 12:45 - Comparing his business's structure to other writers' structures. 16:00 - Social media entrepreneurs he looks up to. 18:47 - Should I write a book? 21:54 - A comparison of getting published and self-publishing. 25:04 - The importance of the pen name Young Pueblo. 40:00 - How to learn meditation.
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