

AP 709: How to Prioritize What Matters Without Burning Out || with Greg McKeown
Jul 28, 2025
Greg McKeown is a bestselling author known for his insightful works on essentialism and effortless living. In this conversation, he tackles the burnout culture, urging listeners to embrace prioritization and meaningful choices. He emphasizes the significance of trade-offs, especially for women juggling multiple responsibilities. Greg introduces the idea of 'relaxation as a responsibility' and offers practical tips for nurturing relationships and personal well-being. He also shares strategies for defining life priorities and managing health while deepening connections.
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The 10x Dilemma
- Working harder is not a sustainable path to 10x better results.
- Sacrificing more often leads to burnout instead of improvement.
Two Essential Questions
- Before starting any important task, ask if it's essential.
- Then ask how to make it effortless to accomplish.
Embrace Trade-Offs
- Trade-offs are necessary and inevitable when prioritizing.
- Embracing trade-offs helps you focus on what you truly want and reinforces your strategy.