

Episode 015: Temptation Bundling and Behavior Change with Dr. Katy Milkman
Apr 27, 2022
Dr. Katy Milkman, Professor at The Wharton School discusses temptation bundling, the power of nudges, mental accounting, and the use of rituals to unwind. She also shares an easy strategy to choose the healthy option at a restaurant.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 2min
Improving Decision-Making through Experimentation
02:24 • 12min
The Power of a Binary Opportunity for Motivation
14:14 • 2min
Exploring the Relationship between Identity and Behavior
15:45 • 2min
Temptation Bundling for Improved Decision-Making
18:01 • 6min
Evolution's Efficiency in Utilizing Multiple Purposes
24:18 • 16min