The Power of a Binary Opportunity for Motivation

How can we beat procrastination by doing more of the things we love? Dr. Katy Milkman, Professor at The Wharton School of the University of Pennsylvania, celebrated author, host of the Choiceology podcast, and Alliance Advisory Council Member, joins your host, Dr. Joe Sweeney, Executive Director of the Alliance for Decision Education, to talk about the power of nudges, the distorting lens of the present bias, and how she used a behavioral science hack to get herself to crave trips to the gym. Katy and Joe discuss the peculiarities of mental accounting, how she trains her students to critically examine scientific claims, and the power of rituals to help us unwind. Katy also shares a surprisingly easy strategy to guarantee that you'll choose the healthy option at a restaurant, not the unhealthy one you crave!