How I Work

Persuasion, not manipulation: Zoe Chance on how to influence for good

6 snips
Mar 23, 2022
In this engaging discussion, Zoe Chance, a Yale School of Management professor and the author of "Influence is Your Superpower," shares insights on using persuasion ethically. She emphasizes the impact of speaking up early in meetings to ensure your voice is heard. Zoe also unpacks charisma and its qualities while sharing her journey from overcoming self-doubt. Additionally, she highlights the ethics of marketing to children and offers practical tips for effective communication and productivity, blending enjoyment with actionable strategies.
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ANECDOTE

Magic Question in Action

  • Gloria Steinem used the question "What would it take?" to help prevent sex trafficking.
  • An electric fence funded by raised money stopped trafficking in a Zambia village.
ADVICE

Speak Early to Influence

  • Speak early in meetings to be noticed and remembered.
  • Being among the first three speakers increases your chance to participate later.
ADVICE

Prep Key People Pre-Meeting

  • Have one-on-one conversations before meetings to address resistance.
  • Getting early buy-in helps others agree during the group meeting.
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