Domain Name Wire Podcast Selling domains through Afternic – DNW Podcast #561
Nov 17, 2025
Wade Smith, Director of Aftermarket Sales at GoDaddy and former Uniregistry executive, shares insights on selling domains through Afternic. He discusses the launch of DomainNames.com and its focus on ultra-premium domain listings. Wade reveals tips for lead handling, such as effective follow-up techniques and the use of AI to enhance the platform. He also covers pricing strategies, lease-to-own options, and the importance of curated inventory, while stressing the passionate team behind Afternic's success in the domain market.
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Episode notes
Use Exclusivity For Full-Service Premium Listings
- Agree to exclusivity if you want GoDaddy to commit significant marketing and outbound effort for ultra-premium domains.
- DomainNames.com listings require appointment and carry Afternic's standard 15% fee.
Expect Lead Triage And Prioritization
- Afternic triages leads with advanced lead scoring so reps prioritize the highest-likelihood closers.
- Expect all leads to be handled, but top-scored leads receive the most attention from sales reps.
Hybrid Sales Culture Improves Follow-Up
- Afternic combines Uniregistry's relentless follow-up with GoDaddy's structured cadences and training.
- This hybrid approach aims to deliver disciplined lead handling plus persistent sales outreach.