Domain Name Wire Podcast Selling domains through Afternic – DNW Podcast #561
Nov 17, 2025
Wade Smith, Director of Aftermarket Sales at GoDaddy and former Uniregistry executive, shares insights on selling domains through Afternic. He discusses the launch of DomainNames.com and its focus on ultra-premium domain listings. Wade reveals tips for lead handling, such as effective follow-up techniques and the use of AI to enhance the platform. He also covers pricing strategies, lease-to-own options, and the importance of curated inventory, while stressing the passionate team behind Afternic's success in the domain market.
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From Uniregistry Broker To Afternic Director
- Wade Smith described his journey from DomainNameSales/Uniregistry to directing Afternic aftermarket sales at GoDaddy.
- He explained moving Uniregistry Market into Afternic after the 2020 acquisition and taking on broader teams.
Outbound Plus Internal Data Drives Premium Leads
- GoDaddy found outbound sourcing plus internal machine-learning outreach increased engagement for ultra-premium domains.
- Advertising targeted domains via social channels produced validated leads for high-value inventory.
Use Exclusivity For Full-Service Premium Listings
- Agree to exclusivity if you want GoDaddy to commit significant marketing and outbound effort for ultra-premium domains.
- DomainNames.com listings require appointment and carry Afternic's standard 15% fee.