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Wade Smith
Director of Aftermarket Sales at GoDaddy responsible for Afternic inbound sales teams and initiatives like DomainNames.com, with a background at Uniregistry/DomainNameSales.
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Nov 17, 2025
• 32min
Selling domains through Afternic – DNW Podcast #561
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Wade Smith, Director of Aftermarket Sales at GoDaddy and former Uniregistry executive, shares insights on selling domains through Afternic. He discusses the launch of DomainNames.com and its focus on ultra-premium domain listings. Wade reveals tips for lead handling, such as effective follow-up techniques and the use of AI to enhance the platform. He also covers pricing strategies, lease-to-own options, and the importance of curated inventory, while stressing the passionate team behind Afternic's success in the domain market.
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