

Americano: how did Zohran Mamdani win?
Jun 27, 2025
Aidan McLaughlin, Editor-in-chief of Mediaite and a contributor to Spectator, dissects the surprising victory of Zohran Mamdani, a 33-year-old state assemblyman and vocal 'Muslim democratic socialist.' They explore how Mamdani's innovative social media strategy captivated younger voters, shifting the political narrative from crime to affordability. Aidan discusses the fascinating dynamics of Mamdani's support among Jewish communities and the implications of his success for the future of New York's Democratic Party amidst changing voter preferences.
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Grassroots Surge and Ranked Choice Victory
- Zohran Mamdani's victory emerged from a grassroots surge despite early low polling and a crowded field.
- His savvy understanding of ranked choice voting and key alliances proved decisive against Cuomo.
Social Media Mastery Energizes Voters
- Mamdani capitalized on social media, especially TikTok, focusing on affordability over crime.
- He mastered short-form video and messaging discipline to energize younger voters.
Complex Class Dynamics in Voting
- Income-based voting patterns showed lower-income voters favored Cuomo, while those over $50k leaned toward Mamdani.
- However, NYC's high cost of living complicates the traditional understanding of class and wealth in voting behavior.