Election Dynamics and Social Media Influence

This chapter analyzes the successful social media campaign that propelled a candidate to victory, emphasizing the shift in political focus from crime to affordability in the post-pandemic landscape. It explores voting patterns among different income demographics in New York City, highlighting the appeal of innovative messaging to younger voters. Additionally, the chapter considers the implications of potential policy changes under a new mayoralty, including concerns about taxation and governance in a city marked by economic challenges.