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Ben Shapiro, CEO of I Hear Everything, shares tips on building and scaling a podcast. Topics include content creation, advice for the future, scaling tips, growth strategies, short form content impact on podcasting, and building a strong brand for sustainable growth.
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Quick takeaways
- Tailor content to audience preferences and attention spans, focusing on concise delivery rather than lengthy explanations.
- To efficiently scale a podcast, build a clear production process by automating and outsourcing tasks to maintain high volume production while focusing on marketing and growth.
Deep dives
Importance of Providing the Right Amount of Information
Many marketers believe that long-form content is necessary to explain every detail, but the speaker argues that it is more effective to provide the right amount of information in the time length that the audience wants to consume. Instead of lengthy blog posts and ebooks, focus on delivering content that is concise and tailored to the audience's preferences and attention span.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode