This chapter discusses how short form content can increase visibility and traction in podcasting, highlighting platforms like YouTube shorts and TikTok. It explores strategies like breaking down long format content and distributing it across different platforms. The chapter also emphasizes the challenges of migrating audiences and the importance of creating content that fits each specific network.
In a crowded audio market how can you build a successful podcast? Ben Shapiro reveals his secrets.
Ben is the Founder and CEO of I Hear Everything, a New Media company that connects brands and content creators with their target audience.
Daniel and Ben get into the weeds of content creation for long and short form media, why you should always make content you feel comfortable with, and the one piece of advice you’ll thank Ben for in 5 years’ time.
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Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com
Step-By-Step Guide to Scaling Your Podcast For Maximum Reach
Optimize Your Podcast for SEO
Utilize Social Media
Optimize Your Content for Engagement
Utilize Paid Advertising
Focus on Quality Content
Repurpose Content
Track and Monitor Your Results
Leverage Your Network