The Futur with Chris Do 306 - The Psychology of Scarcity: A Masterclass with Chris Do
17 snips
Sep 4, 2024 Discover innovative strategies for creating demand for digital products through the psychology of scarcity. Learn how setting hard caps on availability fosters urgency and exclusivity. Explore the impact of waitlists in driving consumer interest and perceived value. Gain actionable insights to effectively market your offerings and optimize their appeal. This masterclass delves into the dynamics of community and how they can enhance the worth of your products.
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Creating Scarcity for Digital Products
- Create a hard cap on digital product sales to create scarcity, even with unlimited supply.
- Announce a limited enrollment window to increase demand and urgency.
Using Waitlists Effectively
- Announce the reopening of enrollment well in advance, emphasizing the limited spots.
- Maintain the set limit and add interested buyers to a waitlist, creating further demand.
Chris Do's Coaching Program Waitlist
- Chris Do shares how he uses waitlists for his coaching program to create demand.
- If someone drops out, he offers the spot to the next person on the waitlist, creating FOMO.
