The Branding Genius Behind the Biggest Names in Sports & Entertainment w/ Constance Schwartz-Morini

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Feb 11, 2025

Constance Schwartz-Morini, CEO of SMAC Entertainment, shares her journey from NFL assistant to branding powerhouse. She reveals how she identified potential in talent like Michael Strahan and Coach Prime, turning them into industry icons. Schwartz-Morini discusses the importance of authenticity in branding and the need for personal connections in entertainment. With stories of resilience and networking, she emphasizes that true success goes beyond money, advocating for integrity and support within businesses.

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ANECDOTE

Coach Prime's Journey

Constance Schwartz-Morini reconnected with Deion Sanders through Snoop Dogg's youth football league.
This led to her managing Sanders' brand and eventually encouraging him to become a college football coach.

ADVICE

Authentic Branding

Build a personal brand that reflects your true self.
Constance Schwartz-Morini advised Ed Mylett to stop posting about luxury items and focus on his genuine care for people.

ANECDOTE

WEAR by Erin Andrews

Erin Andrews' frustration with the lack of stylish women's sports apparel led to the creation of her own line.
Taylor Swift wearing a jacket from the line significantly boosted its popularity and sales.

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What separates the good from the legendary? In this conversation, I sit down with my longtime friend and one of the most influential forces in sports, entertainment, and culture—Constance Schwartz-Morini. She’s the mastermind behind some of the biggest names in the game—Michael Strahan, Snoop Dogg, Wiz Khalifa, Coach Prime, Erin Andrews, and the Bella Twins.

And today, she’s pulling back the curtain on what it really takes to build a brand, create opportunities, and dominate multiple industries. Constance is a visionary. She doesn’t just manage talent—she sees limitless potential in people before they even see it in themselves.

She’s the reason Michael Strahan went from NFL legend to media powerhouse. She encouraged Coach Prime to step into the head coaching role when no one else believed he could. And she’s built SMAC Entertainment into more than a talent management company—it’s a business incubator that helps people win big. In this episode, she shares the mindset, strategy, and work ethic required to turn ideas into reality. If you’ve ever doubted your ability to build something great—this episode will change that. Constance talks about her journey from being an assistant at the NFL to becoming a power player in multiple industries. She reveals how she negotiates deals at the highest level, the brutal truth about building a business, and why the best brands aren’t built on hype—they’re built on authenticity. You’ll also hear the untold stories behind the brands you know—how Erin Andrews turned a simple frustration into a multimillion-dollar apparel company, how Taylor Swift wearing her jacket changed everything, and why the best entrepreneurs never stop evolving. Key Takeaways:Why certainty is the key to influence—and how to use it to win.

This one’s packed with insights that will change the way you think about business, branding, and success. Don’t just listen—apply it. Max out! 🔥

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