THE ED MYLETT SHOW cover image

The Branding Genius Behind the Biggest Names in Sports & Entertainment w/ Constance Schwartz-Morini

THE ED MYLETT SHOW

CHAPTER

From Idea to Impact: The Rise of Women's Sports Apparel

This chapter chronicles the journey of a successful women's sports apparel brand, sparked by a Super Bowl conversation and navigating pandemic challenges. It emphasizes the importance of brand representation, the niche market for women's sports fashion, and the value of continuous learning and collaboration in business.

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