Tourpreneur Tour Business Podcast
Operator Story: Neil Lapping of Macs Adventure
Aug 9, 2022
Neil Lapping, Founder of Macs Adventure, grew a multi-million-pound tour company from a kitchen table operation to 90 employees. He discusses adapting to industry changes and the impacts of Brexit on travel. Neil shares his unexpected journey from a traditional career to adventure tourism, emphasizing creativity in overcoming challenges. He delves into the importance of digital marketing and maintaining client trust in a shifting market, while reflecting on unforgettable adventures like the Tour de Mont Blanc that inspire his passion for travel.
41:44
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Quick takeaways
- Neil Lapping successfully shifted Max Adventure from guided to self-guided tours, significantly capitalizing on evolving customer preferences for independence and authentic experiences.
- Effective digital marketing strategies, particularly through Google AdWords, expanded Max Adventure's customer base from 5,000 to 40,000, showcasing the importance of connecting with travelers at the right moment.
Deep dives
Transformative Shift to Self-Guided Tours
Neil Lapping transformed his tour business, Max Adventure, by shifting from guided to self-guided tours, a change that significantly accelerated his company’s growth. This innovative approach allowed customers to explore at their own pace while still experiencing the beauty of landscapes in Scotland and beyond. By offering independence, he tapped into a growing market of travelers seeking more personalized and authentic experiences. This adaptation not only streamlined operations but also appealed to the evolving preferences of customers, ultimately contributing to building a multi-million-pound enterprise.
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