Transformative Shift to Self-Guided Tours

Neil Lapping transformed his tour business, Max Adventure, by shifting from guided to self-guided tours, a change that significantly accelerated his company’s growth. This innovative approach allowed customers to explore at their own pace while still experiencing the beauty of landscapes in Scotland and beyond. By offering independence, he tapped into a growing market of travelers seeking more personalized and authentic experiences. This adaptation not only streamlined operations but also appealed to the evolving preferences of customers, ultimately contributing to building a multi-million-pound enterprise.