Neil Lapping, CEO of Macs Adventure, joins Jeremy to discuss Scotland's West Highland Way trail. The podcast covers topics such as Scotland's historical figures, the transition to self-guided trips, hiking with amenities, the Highland Boundary Fault Line, challenges during the pandemic, tips for hiking the trail, lunch at a distillery, the classic Highland Moore landscape, and concluding the hike at Fort William.

In this engaging conversation, Neil Lapping, Founder and CEO of Macs Adventure, shares insights from his journey in building a global active travel brand. He discusses the importance of authentic exploration and how his experiences in South Africa shaped his vision. Neil delves into navigating business challenges, emphasizing sustainability and community engagement. He reveals unique approaches to enhancing traveler experiences through customer feedback and advocates for redefining success in tourism, balancing growth with environmental responsibility.

Neil Lapping, Founder of Macs Adventure, grew a multi-million-pound tour company from a kitchen table operation to 90 employees. He discusses adapting to industry changes and the impacts of Brexit on travel. Neil shares his unexpected journey from a traditional career to adventure tourism, emphasizing creativity in overcoming challenges. He delves into the importance of digital marketing and maintaining client trust in a shifting market, while reflecting on unforgettable adventures like the Tour de Mont Blanc that inspire his passion for travel.