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Operator Story: Neil Lapping of Macs Adventure

Tourpreneur Tour Business Podcast

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Navigating Growth in the Travel Industry

This chapter explores the transformative journey of a tour business through digital marketing and customer engagement strategies. It highlights the significance of building trust with clients, adapting to international markets, and the challenges posed by the current political climate on bookings. The discussion emphasizes the evolution of online booking systems and the importance of personal touch in enhancing client relationships.

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