The Economics of Everyday Things
87. Ski Areas
Apr 7, 2025
Rob Goodell, the Chief Operating Officer at Loveland Ski Area, shares his insights from over 30 years in the industry. He discusses the innovative revenue strategies ski areas are employing, including unique events to boost community engagement. The challenges faced by independent ski resorts, especially in financial sustainability against larger competitors, are pivotal topics. Goodell also delves into the importance of staffing and operational safety, particularly the role of ski patrols in avalanche prevention and safety regulations.
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Quick takeaways
- The ski industry faces economic challenges due to unpredictable weather and competition between independent areas and larger resorts.
- Safety at ski areas hinges on rigorous operational protocols and trained personnel, including ski patrols for monitoring winter hazards.
Deep dives
The Challenges of Ski Area Operations
Operating a ski area involves navigating a seasonal and economically challenging landscape, with factors like weather unpredictability at the forefront. The ski industry is heavily influenced by market demands and discretionary spending, making it labor-intensive and capital-intensive. For instance, Loveland Ski Area in Colorado prides itself on being independent, but faces fierce competition from larger resorts that can better withstand the industry's inherent instability and offer more diverse packages to skiers. Independent ski areas often rely on their community and dedicated staff, as evident from Loveland's efforts to provide housing for its seasonal workers to enhance staffing levels during peak times.
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