Rob Goodell

Rob Goodell, the Chief Operating Officer at Loveland Ski Area, shares his insights from over 30 years in the industry. He discusses the innovative revenue strategies ski areas are employing, including unique events to boost community engagement. The challenges faced by independent ski resorts, especially in financial sustainability against larger competitors, are pivotal topics. Goodell also delves into the importance of staffing and operational safety, particularly the role of ski patrols in avalanche prevention and safety regulations.