Episode 802 | Marketing Not Scaling, Where to Publish Content, and More Listener Questions (A Rob Solo Adventure)

30 snips

Oct 14, 2025

Rob tackles listener questions about effective strategies for marketing and audience growth. He discusses what to do when marketing stagnates, emphasizing the importance of attribution and optimizing various channels. The conversation dives into how to effectively publish content from scratch, recommending a personal website as a central hub. Additionally, he explores the dynamics of product-market fit and cautions against building a media company solely for SaaS customer acquisition. Tune in for practical insights and actionable advice!

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ANECDOTE

Management Buyouts Rare For SaaS

Rob recounts a rare management buyout example where a small, stable software product was sold to an employee buyer.
He notes management buyouts are uncommon for SaaS because high multiples make them unaffordable for employees.

ADVICE

Treat Affiliates Like Sales Opportunities

Treat affiliate growth like enterprise sales: nurture top affiliates and recruit similar partners actively.
Put affiliates into a CRM and regularly coordinate co-promotions like webinars or dedicated emails.

ADVICE

Prioritize Churn Reduction

Work on lowering churn from 4% toward 2.5% because small improvements dramatically change growth economics.
Use churn-reduction tactics or hire specialists to meaningfully improve retention before chasing new acquisition channels.

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Where’s the best place to publish if you’re starting content from scratch?

In this episode, Rob Walling flies solo, answering your questions on marketing and audience building. He covers what to do when your channels stop scaling, where to publish early on, and the "media company first" approach.

Episode Sponsor:

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Topics we cover:

(1:50) – Can a SaaS founder exit through a management buyout?
(6:46) – What to do when your marketing isn't scaling anymore
(16:28) – How to market a product while searching for product-market fit
(23:27) – Where to publish content when building an audience from scratch
(27:38) – Should you build a media company before launching your SaaS?

Links from the Show:

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

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