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Ep 476 Exit Story: How Ben Landers Avoided an Earn-Out in His 8-Figure Sale of Blue Corona
Jan 10, 2025
Ben Landers, founder of Blue Corona, shares his remarkable journey of building an 8-figure digital marketing agency aimed at home service businesses. He reveals how he achieved a clean sale without earn-outs, a rarity in his industry. The conversation covers his transition from corporate life to entrepreneurship, the evolution of his business model, and the importance of data-driven marketing. Additionally, Ben discusses the emotional challenges of partnerships and the misconception that wealth equates to happiness, offering deep insights into navigating business sales.
01:11:25
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Quick takeaways
- Ben Landers emphasized the importance of specializing in a niche market, focusing on home service businesses to differentiate Blue Corona from competitors.
- The partnership dynamics between Ben and Bob Perini shaped Blue Corona's trajectory, illustrating the complexities of equity discussions and accountability in entrepreneurship.
Deep dives
Ben Landers' Journey to Entrepreneurship
Ben Landers shares his journey from working for large corporations to starting his own digital marketing agency, Blue Corona. Initially working under a mentor, Bob Perini, in a bottled water delivery company, Ben discovered his passion for entrepreneurship while collaborating on various projects. His hands-on experience with businesses and his marketing skills led him to identify a gap in digital marketing services for home service businesses. This realization propelled him to launch Blue Corona, focusing on providing data-driven marketing solutions tailored to this niche.
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Discover
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