Omni Talk Retail Digital Store Survival Kit: Realities, Roadmaps, & Resources For 2026 | Ask An Expert
Dec 10, 2025
Troy Siwek, General Manager of G-Store at GreyOrange and a retail tech expert, shares valuable insights on the challenges of store digitization. He emphasizes the importance of digital twins as operational mirrors and the need for unified platforms instead of isolated tech solutions. Troy advises retailers to partner for core technologies, evaluate computer vision vendors wisely, and adopt a fast-paced approach to testing innovations. His practical lessons aim to cut through the hype and help retailers adapt effectively for 2026.
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Digitization Closes The Physical-Digital Gap
- Store digitization is about closing the knowledge gap between physical visits and e‑commerce visibility.
- A digitized store should feel "awake" and responsive to customer behavior and inventory needs.
Digital Twin Is A Practical Mirror, Not Hype
- "Digital twin" will become ubiquitous but means different things to different vendors.
- Treat useful twins as real‑time operational mirrors, not just theoretical 3D models.
Use Twins To Run Fast A/B Tests
- Use digital twins to A/B test merchandising and format changes before wide rollout.
- Measure real store outcomes to validate and refine twin-based models.