Troy Siwek

Troy Siwek, General Manager of G-Store at GreyOrange and a retail tech expert, shares valuable insights on the challenges of store digitization. He emphasizes the importance of digital twins as operational mirrors and the need for unified platforms instead of isolated tech solutions. Troy advises retailers to partner for core technologies, evaluate computer vision vendors wisely, and adopt a fast-paced approach to testing innovations. His practical lessons aim to cut through the hype and help retailers adapt effectively for 2026.