Modern CTO The Quantum Leap in Digital Analytics with Mario Ciabarra, CEO & Founder at Quantum Metric
Oct 7, 2024
In this conversation with Mario Ciabarra, CEO and Founder of Quantum Metric, the focus is on transforming digital analytics through AI innovations. He discusses the essential components of a robust generative AI strategy and the hurdles businesses face during implementation. Mario highlights Quantum Metric's Felix AI, showcasing how it enhances customer experience by providing actionable insights. The importance of leadership in navigating AI transitions and fostering a customer-centric organizational culture is also explored.
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Digital Analyst Role
- Digital analysts study websites and apps to understand user behavior and improve business outcomes.
- They analyze data to optimize processes, like checkout funnels, and solve user issues.
AI-Powered Call Routing
- Airlines can use AI to analyze customer website activity and route calls directly to qualified agents.
- This eliminates the need for lengthy IVR systems and transfers, improving customer experience.
AI Project Success
- Many AI projects fail due to overhyped expectations and a lack of clear economic benefit.
- Focus on practical applications with measurable value, like call center optimization.