In this conversation with Mario Ciabarra, CEO and Founder of Quantum Metric, the focus is on transforming digital analytics through AI innovations. He discusses the essential components of a robust generative AI strategy and the hurdles businesses face during implementation. Mario highlights Quantum Metric's Felix AI, showcasing how it enhances customer experience by providing actionable insights. The importance of leadership in navigating AI transitions and fostering a customer-centric organizational culture is also explored.