The First 60 Days as a CMO: A Remarkable Challenge

Karen Boudel, the CMO at Tatango, discusses her experience during her first 60 days in a new leadership role. Upon joining Tatango, she had the task of merging two separate marketing teams under her guidance. Additionally, she had to work with an already developed brand positioning and narrative. Despite these challenges, Boudel embraced the opportunity, engaging in conversations with analysts, prospects, and customers to refine the narrative and gather feedback. She emphasizes the importance of investing time in building relationships with peers and members of the executive team, considering the first team principle where the focus should be on solving problems for the bigger business. Boudel also emphasizes the need to set clear expectations and prioritize time spent on people, understanding the company strategy, marketing craft, and customers.