MarTech Podcast ™ // Marketing + Technology = Business Growth

The First 60 Days Of A CMO

Feb 8, 2024
Guest
Karen Budell
Karen Budell, CMO at Totango, discusses the crucial first 60 days of a CMO. She emphasizes the importance of a well-thought-out plan to avoid inefficiency and missed opportunities. Topics include C-suite partnerships, establishing clear priorities, and aligning the team to make meaningful progress toward strategic goals.
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Episode notes
1
Introduction
00:00 • 5min
2
Embracing the First Team Principle and Building Relationships in the First 60 Days of a CMO
04:30 • 4min
3
Challenges of Inheriting a Positioning Statement and Narrative as a CMO
08:35 • 5min
4
Wrapping Up the Episode and Ways to Connect
13:49 • 2min