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5min chapter
The First 60 Days Of A CMO
MarTech Podcast ™ // Marketing + Technology = Business Growth
Challenges of Inheriting a Positioning Statement and Narrative as a CMO
This chapter explores the challenges faced by a CMO inheriting a positioning statement and narrative, and offers insights on taking the positioning to the market, building relationships with the team, and setting realistic expectations for the first 60 days.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode