The Marketing Millennials Test This With Your Content Today | Bathroom Break #59 š½
Jun 9, 2025
B2B content needs a rebranding makeover! Discover how swapping out traditional terms like 'webinars' for more enticing names like 'festivals' can boost engagement. Learn why 'playbook' or 'guide' might skyrocket your downloads. Plus, get insider tips on crafting catchy newsletter headlines. This engaging chat emphasizes the power of names and how testing different terminology can significantly enhance your marketing impact. Tune in for quick, actionable insights that can elevate your content game!
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Naming Is Key to Engagement
- The name of content or sales offers is often more important than the content itself in attracting attention.
- Setting expectations clearly with appealing titles like "festival" or "playbook" increases interest and downloads.
Rename Content to Boost Downloads
- Rename boring B2B content types like ebooks to playbooks or guides to increase appeal.
- Testing different content names can significantly improve download rates and engagement.
Test Names of Offers and CTAs
- Use simple A/B tests like switching "ebook" to "guide" on email CTAs to find what resonates best.
- Change sale names to specific, enticing titles tailored to the audience to increase conversion.