Ebooks, webinars, white papersā¦B2B needs more exciting names to use for content. Itās time to test the waters with it. Hereās what Daniel and Jay suggest.
Daniel points out that even using āfestivalā for his annual big virtual event is more enticing than just a webinar and it seems to work much better. Jay suggests instead of an eBook, try playbook or guideāhe even mentions that from his experience, using āguideā increased his downloads by 30%.
And, Daniel shares a hack about writing newsletter headlines. Should you start with headlines before you write the actual content, or vice versa?
This short ān sweet Bathroom Break is all about using less boring terms and getting those downloads and signups UP. š½
Follow Jay:
LinkedIn: https://www.linkedin.com/in/schwedelson/
Podcast: Do This, Not That
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
