The Koerner Office - Business Ideas and Small Business Deep Dives with Entrepreneurs The Best Marketing Masterclass You'll Hear in 2025⏐Holdco Bros Discuss! Ep. #122
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Jan 24, 2025 Join the HoldCo Bros as they unpack the timeless marketing wisdom of Frank Kern. Discover his 8-step sales process and the enduring importance of creating scarcity in a digital landscape. Learn how to reverse engineer successful funnels and why borrowing ideas is key. They delve into AI investment strategies, juxtaposing short-term and long-term approaches, while highlighting the resurgence of human connection in a tech-driven world. Plus, explore how content consumption evolves and what that means for marketers today.
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Frank Kern's Pet Training Millions
- Frank Kern, the "OG" internet marketer, made his first millions selling pet training manuals via audio books.
- He sold 300,000 manuals for $47 each, totaling around $14 million, primarily through digital courses.
Reverse Engineer Marketing Funnels
- To learn marketing, reverse engineer successful funnels from gurus, not just the course content.
- Analyze their methods like email frequency, video sales letters, and landing page strategies.
Frank Kern's 8-Step Sales Process
- Frank Kern's 8-step sales process includes overwhelming with value, establishing and trivializing price, adding bonuses, and using guarantees.
- The process also emphasizes risk reversal and, most importantly, creating scarcity.