The Koerner Office - Business Ideas and Small Business Deep Dives with Entrepreneurs
The Best Marketing Masterclass You'll Hear in 2025⏐Holdco Bros Discuss! Ep. #122
Jan 24, 2025
Join the HoldCo Bros as they unpack the timeless marketing wisdom of Frank Kern. Discover his 8-step sales process and the enduring importance of creating scarcity in a digital landscape. Learn how to reverse engineer successful funnels and why borrowing ideas is key. They delve into AI investment strategies, juxtaposing short-term and long-term approaches, while highlighting the resurgence of human connection in a tech-driven world. Plus, explore how content consumption evolves and what that means for marketers today.
40:03
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Quick takeaways
- Frank Kern's eight-step sales process emphasizes creating value and urgency to enhance marketing effectiveness in a digital landscape.
- Successful marketers should reverse engineer proven strategies while adapting them to their unique experiences for optimal outcomes.
Deep dives
Reverse Engineering Success
Learning from successful marketers is crucial for those wanting to excel in sales and marketing. Instead of purchasing expensive courses from renowned gurus, individuals can achieve greater insights by reverse engineering the successful strategies these marketers use. It’s highlighted that many effective techniques are already being implemented by high-profile marketers, such as crafting compelling sales funnels and utilizing specific messaging in promotions. This approach encourages aspiring marketers to gain practical knowledge directly from observed successful practices rather than solely theoretical lessons.
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