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HoldCo Bros are back! In this episode, Nik and I are diving into marketing with a look at the "OG" internet marketing guru, Frank Kern. We talk about his 8-step sales process, from overwhelming with value to creating scarcity, and explore how these methods remain relevant in the AI age. We also talk about how to reverse engineer successful marketing funnels and the importance of copying what works, adapting it to your unique experiences, and how Frank Kern learned from the likes of Gary Halbert and Claude Hopkins. Finally, we discuss two AI investment strategies - the "cigarette butt" approach and a long-term view focusing on human interaction and authenticity, while also discussing the concept of rebundling and how what’s old becomes new again.
Learn more about Nik here: http://linktr.ee/cofoundersnik
Timestamps below. Enjoy!
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00:00 The Origins of Internet Marketing and Frank Kern
10:10 Frank Kern's Eight-Step Selling Process
19:58 The Importance of Scarcity in Marketing
30:10 Investment Strategies in the Age of AI
