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Masters of Scale

Rapid Response: A new script for the book biz and Hollywood, with The Black List’s Franklin Leonard

Oct 1, 2024
Franklin Leonard, Founder and CEO of The Black List, revolutionizes how Hollywood discovers scripts and is now bridging the gap between literature and film. He highlights the bottlenecks in talent discovery and the billions in missed revenue from diverse voices in storytelling. Leonard discusses the importance of adapting novels into films and the financial benefits of inclusive narratives. He also addresses the role of AI in creativity, emphasizing its limitations in capturing human emotion essential to compelling stories.
26:08

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Quick takeaways

  • Franklin Leonard's expansion of The Black List into the book industry aims to connect overlooked literature with Hollywood's demand for adaptations, boosting visibility and revenue.
  • The podcast emphasizes the need for re-evaluating industry assumptions about risk to foster creativity and discover untapped talent across creative sectors.

Deep dives

Economic Impact of The Blacklist

The Blacklist, initiated as a platform for promoting unproduced screenplays, has recently expanded to include novels, which represents a significant evolution in its mission. This expansion aims to bridge the gap between literary talent and the film industry by allowing novelists to create profiles showcasing their works, thus increasing their visibility to publishers and filmmakers. Evidence suggests a dramatic monetary incentive tied to this initiative, as adaptations of novels frequently contribute significantly to the film industry’s revenue, highlighting a clear connection between literature and cinematic success. The platform intends to unearth exceptional writing that might otherwise remain unnoticed, potentially leading to lucrative publishing and adaptation opportunities.

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