Masters of Scale Rapid Response: A new script for the book biz and Hollywood, with The Black List’s Franklin Leonard
Oct 1, 2024
Franklin Leonard, Founder and CEO of The Black List, revolutionizes how Hollywood discovers scripts and is now bridging the gap between literature and film. He highlights the bottlenecks in talent discovery and the billions in missed revenue from diverse voices in storytelling. Leonard discusses the importance of adapting novels into films and the financial benefits of inclusive narratives. He also addresses the role of AI in creativity, emphasizing its limitations in capturing human emotion essential to compelling stories.
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Black List Origins
- The Black List began as an underground project to identify overlooked Hollywood scripts.
- It evolved into a platform connecting writers with opportunities, successfully showcasing scripts like Argo and Slumdog Millionaire.
Parallel Industries
- The Black List's expansion into novels addresses similar industry bottlenecks as in Hollywood.
- Both industries face challenges in discovering talent and maximizing potential revenue.
Using the Black List for Novels
- Novelists can create profiles, host work, and get feedback on the Black List platform.
- Positive feedback triggers promotion to industry professionals in publishing, film, and television.